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Wednesday, June 22, 2005

From the Business Section: Online Learning Scores High

In a press release from Claria Corporation on 15 June 2005 entitled "Online Education Scores High Marks" (see http://biz.yahoo.com/prnews/050615/sfw022.html?.v=14), the by-line reads "60 percent of online education respondents believe the overall quality of education is the same for online and classroom courses." The press release continues with statistics such as:
  • In terms of overall value, 21 percent of respondents thought online schools were better than traditional schools
  • Regarding the quality of teaching, 19 percent of respondents thought online schools were inferior to traditional schools
  • 18 percent believe the quality of degrees received at online schools is worse than traditional schools
  • 27 percent of respondents believe the quality of education is better with classroom instruction

The research, which was conducted by Feedback Research (http://www.feedbackresearch.com/), a division of Claria, doesn't state whether or not the respondents to this survey were adult or adolescent learners, but given the statistics (and other clues in the press release) I'm willing to bet that it was adult learners.

Given this guess, I'm wondering (and asking) is what would these numbers look like if we were asking secondary students (or any K-12 student) these same questions. What do you think?

Tags: , , ,

posted by MKB at 8:45 AM | | |

4 Comments:

Blogger Nathan Lowell said...

There's an interesting spin on this report.

Nowhere does it say how many of the 10s of millions of subscribers replied. The other problem with asking these questions to K-12 people is that we'd really need to know the full response set. These might be all just so much noise in K-12.

Few K-12 students are pursuing a degree and fewer still understand "value" in relation to education.

One other little piece of information that's pertinent to this study is from the Claria Corporation's "About Us" page.

"Claria was founded in 1998 as The Gator Corporation to deliver the promise of one-to-one marketing on the Internet."

We know about Gator, right?

11:19 AM  
Blogger MKB said...

No Nate... We don't know about Gator... Or at least I don't... Do tell...

MKB

11:33 AM  
Blogger Nathan Lowell said...

http://www.alanluber.com/pcfearfactor/officiagatorpage.htm

1:07 PM  
Blogger MKB said...

Thanks Nate...

MKB

11:15 PM  

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